This content marketing workshop is ideal for those interested in exploring new and creative ways of promoting brands, products or services. Digital communication is ever changing and content marketing is an effective way of building meaningful relationships with consumers. Covering digital, social and mobile, this course shows how the latest tools and channels can be leveraged to create innovative and measurable results.
Incl:
Understanding audience and brand
Content marketing toolkit
Engaging storytelling
Setting objectives
Integrating content marketing with social media activity
Analytics